Hazing Prevention. Leadership Development. Student Recruitment. Community Relations.
These are all critical topics for college students and campus organizations today.
Dr. Ray Lutzky is a nationally recognized speaker for college students, organizations, and Greek life. Ray’s presentations offer a blend of humor, data and an engaging presentation style to keep college audiences listening. He was previously sponsored by the NCAA as part of National Hazing Prevention Week, and was a speaker for CAMPUSPEAK from 2005-2009.
Ray has worked with many national Greek letter organizations for customized recruitment seminars, and from 2007-2012 Ray was a Master Steward and recruitment trainer for Lambda Chi Alpha Fraternity. Read more About Ray.
Bring Ray to Your Campus or Organization
The PR War Room: Strategic Communications and Community Relations for Fraternities and Sororities


This customized presentation takes your students into the “PR war room” to show them how a strong community and campus relations program can lead to outstanding success. The program includes discussion about the origins of perceptions and stigmas associated with fraternities and sororities. Ray explores why the media seems intent on reporting “only the bad” for Greeks, and the real dangers facing chapters across the US. The program incorporates marketing/branding tactics and techniques to “get your message out” as a part of a values-based approach to eliminating Greek stereotypes. “The PR War Room” has been featured at the Northeast Greek Leadership Association conference, the Southeastern Panhellenic Conference, and a host of other Greek life meetings. Ray’s presentation is depicted in the 2005 New York Times bestseller “Pledged: The Secret Life of Sororities” by Alexandra Robbins.
Branded: How Hazing Hurts Communities
Hazing activities, while often devastating to the individual, campus organization, or team, can have a ripple effect through a campus community that can last just as long. When catastrophic events come to light they can influence the beliefs and perceptions of students on campus and members of the local and national community. While in some cases this discourages students from considering membership, it can conversely reinforce a culture of hazing among Greeks and other student organizations that will ultimately lead to their demise. This presentation confronts the issue of hazing from multiple perspectives to demonstrate the terrible consequences that result.
Please get in touch for engagement booking information.
Past engagements include:
California State University – San Bernardino
Florida Institute of Technology
The George Washington University
Northwest Missouri State University
Pennsylvania State University – Altoona
Pennsylvania State University – Behrend
Pennsylvania State University – University Park
Pittsburg State University (Kansas)
Rensselaer Polytechnic Institute
Southeast Missouri State University
State University of New York – Plattsburgh
Tennessee Technological University
Texas A&M University – Corpus Christi
University of Alabama in Huntsville
University of Arkansas – Fort Smith
University of Missouri – Kansas City
University of Nevada, Las Vegas
University of Southern Indiana
University of Texas at San Antonio
Worcester Polytechnic Institute
“I’ve watched Ray in action as a speaker and group facilitator. In a word, Ray is OUTSTANDING! He really knows how to connect with a group to have fun and learn.”President, Bethany College
“My students are usually critical of most speakers I bring in. They not only enjoyed Ray’s presentation and really got into the work, but their reviews were very positive and the conversations that they got into as a result of his presentation went on for weeks after the event.”Director of Fraternity and Sorority Life, University of Pennsylvania
“Ray was above the board — EXCELLENT to work with. The students responded to his program, and it clearly had an impact. This is the 2nd time I have seen and booked Ray; I highly recommend him!”Dean of Students, University of Wyoming
“Students were able to walk away with new understanding of image issues, media relations and their community.”Assistant Director of Greek Life, Washington State University
“Ray made a great connection with the students. They have been raving about his program since it took place!”Assistant Director of Student Activities, Worcester Polytechnic Institute
“Ray’s presentation helps students see that value and opportunities in their college experience.”Coordinator of Student Life, Randolph-Macon College
“Ray has the ability to deliver a highly targeted and pertinent message on a variety of topics. In every presentation Ray is professional when appropriate while still able to identify with college students. Ray’s efforts have directly contributed to the growth of our members.”Chief Financial Officer, Lambda Chi Alpha Fraternity International
“Ray identified ways to think outside the box…and work together to bring our campus community closer together.”Office of Campus Activities, Northwest Missouri State University
Organizations Including:
American International Recruitment Council · Association of Fraternity / Sorority Advisors · Association of Fraternal Leadership and Values · Association of International Education Administrators · CAMPUSPEAK, Inc. · COLFUTURO · EducationUSA · GEM Fellowship Consortium · Kappa Alpha Theta Fraternity · Lambda Chi Alpha Fraternity · NAFSA Association of International Educators · NAGAP, the Association for Graduate Enrollment Management · New York State Conference on Alcohol and Other Drugs · Northeast Greek Leadership Association (NGLA) · Study New York · Wellbeing360 at Universidad Tecmilenio (Mexico) · North American Interfraternity Conference Undergraduate Institute · World Education Services (WES)